The author of “The Core Competence of the Corporation” (1990 and very important) and:<p>"“The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits” <i>(2004) was a counterblast against two types of intellectual laziness: that of corporate titans who were ignoring the bulk of humanity and that of humanitarians who regarded profit as a dirty word. He argued that the world’s poor represented trillions of dollars’ worth of pent-up spending power.</i>"