Like so many other news sources, they mistakenly say Pebble was sold to Fitbit. As it's been pointed out here, Pebble is going bankrupt and sold their IP to Fitbit to cover costs.<p>I also still really love my Pebble. I only use it for time, notifications, music and tracking my cycle times (MapMyRide supports it, as do others). I plan on using it until it died before moving to another device.