Hey All,<p>We are a 2 years young B2C Grocery delivery startup ( Equivalent to Instacart ) and what to re-think everything to provide great consumer experience.<p>What is/are the ideal process to:
1. Identify our users
2. Segment them
3. Find their jobs-to-be-done (http://bit.ly/2gDcBIR)
4. Build Information IA
5. Design process post step 4.<p>All the article I found were around processes design studios follow to make product for their clients. Not many by top successful consumer products like Uber, Instacart, Facebook, Airbnb, etc<p>Can you please help and share your insights.<p>Thanks