There's a fortune to be made in selling high-quality, in-depth content.<p>There's a dwindling few pennies left in the ad business.<p>Moreover, the more people try to "monetize" and grab those few pennies - the fewer pennies there are. The more advertising, the less effective.<p>On the other hand, the more people wise up and charge for great content, the more people will be used to paying.<p>The rule is this: Always do the opposite of what everyone else is doing. There will always be a backlash - and you want to catch it as it just starts.