I read the book. He seems like an extremely unlikable guy, what with all his cheesy pick-up stories and his hatred of ad-blockers.<p>However, all-in-all, it was a great read. I liked his take on Zuckerberg thinking of himself as Alexander -- "Google delenda est" -- or the vignette where the Facebook VP asked "What is Facebook?", and the perky-possibly-a-plant intern responded "it's not your social network, it's your personal newspaper!".<p>It's worth trudging through the annoying self-promoting stuff for the insider takes imo.