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Headlines

49 点作者 dirtyaura超过 8 年前

8 条评论

jawns超过 8 年前
Former headline writer here.<p>Headlines are not one monolithic thing, any more than publishers are.<p>There are giant worldwide news organizations, there are personal blog publishers, and everything in between.<p>They all have different constraints and different motivations for their headlines.<p>Even if you look at just one type of publisher -- a traditional print newspaper with an online presence -- you are likely to find that they write multiple headlines for each story, depending on where that headline will be seen.<p>For instance, they might write one headline for the print version of the story that&#x27;s constrained by page layout requirements.<p>Then then might write another headline that gets displayed on their homepage. It has to be short, punchy, and eye-catching.<p>Then they might write another longer, more complete, SEO-friendly headline that gets displayed when you actually click on the link to the story.<p>There might also be an alternate headline that gets displayed as the HTML&#x2F;meta title of the page, which can be useful for when the link is shared via social media.<p>And all of those have their specific purposes and limitations.<p>Another wrinkle: In the case of news organizations, it&#x27;s highly likely that the person who writes the headline is not the person who writes the article, whereas typically with personal blogs the same person writes both the story text and the title.<p>So if inaccurate or sensationalistic headlines are one problem, then another problem is treating headlines as if they are all the same. They&#x27;re not.
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jonstokes超过 8 年前
Wilson is solving the wrong problem.<p>Incentives matter, and the underlying problem that gives us clickbait headlines (and fake news, and the rest of our current journalistic ills) is that sites are primarily incentivized to maximize the number of people who show up on the site (so that they load ads and&#x2F;or can be surveilled) -- hence the chase for &quot;clicks at any cost&quot;.<p>There are two ways to fix this:<p>1. Somehow change adtech&#x27;s incentives from &quot;I get paid in proportion to how many clicks I get&quot; to &quot;I get paid in proportion to some other combination of metrics that&#x27;s a better proxy for quality content (and quality engagement) than &#x27;someone clicked on this and my ads loaded.&#x27;&quot;<p>2. Break the link between advertising and some worthwhile subset of &quot;content that we want to exist in the world&quot; by coming up with a scheme to entice readers to fund the content directly.<p>I think there&#x27;s a whole universe of untried startup ideas in both areas. I&#x27;ve been noodling around with an idea for #2 as a side project, and maybe at some point this spring I&#x27;ll attempt a &quot;Show HN&quot;.<p>Anyway, my ultimate point is that attacking this problem at the level of the content itself -- verifying headlines or rating the &quot;fakeness&quot; of news, etc. -- is the wrong approach, and I think most of the smart people who toss these ideas out know on some level that the proposed cure may end up being worse than the disease.<p>The fundamental problem is the busted incentive structure. You have to find ways to incentivize the creation of quality content by either rethinking the relationship between advertising and users, or finding a way to get users to pay. There is no third option that&#x27;s market-based and sustainable.
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beat超过 8 年前
Validating headlines may not be as good a model as it seems.<p>First, <i>what problem are you trying to solve</i>? In this case, it&#x27;s &quot;How can I find good articles even with bad headlines?&quot; So while the approach addresses headlines, the interest is in the content. So I&#x27;m not sure the proposed solution solves the perceived problem.<p>Second, <i>what are the current solutions&#x2F;workarounds to the problem</i>? In my case, at least, the solution is blanket rejection of certain sites. I assume certain sites are so full of clickbait nonsense and&#x2F;or partisan propaganda that I won&#x27;t read them at all. The probably works better than some software that will consistently rate The Economist as good and anything from Infowars as nonsense (or worse, think the nonsense headline and the nonsense content are sympatico, so it&#x27;s fine).<p>Third, <i>what is the root of the problem</i>? And the root is largely that people <i>like</i> their nonsense. People consistently read bad headlines and bad stories, often preferring them over respectable mainstream news.<p>And finally, <i>how do you implement this</i>? You clearly don&#x27;t want something that can be gamed by crowdsourced campaigns, or it <i>will</i> be gamed. So you&#x27;re either somehow relying on deep learning automation, or you&#x27;re relying on human editorial effort. The former is unreliable, the latter is expensive, and itself prone to both bias and rejection (consider how many people consider Snopes to be untrustworthy).<p>I dunno. Maybe there&#x27;s a great business or social idea here. But it&#x27;s going to take some deeper thinking.
dirtyaura超过 8 年前
This is a very good idea: &quot;someone, or some company, or some open source community ought to build software that parses headlines and the stories that follow and rate them for how well the headline represents the article.&quot;
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jccalhoun超过 8 年前
What I would really like to see is a way that the original source of a story is promoted or easier to find. Too often I see a headline online and click it only to see that the entire story is &quot;according to site x...&quot; Then I go to site X and see that its story is &quot;according to site y...&quot; and so on.<p>While I know that some subsequent stories can do original reporting, too often sites with better SEO just republish stories without adding much and, whether intentional or not, often distorting some part of the actual story
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nattaylor超过 8 年前
Wilson writes:<p><pre><code> I also have seen hundreds of stories written about me, USV, and our portfolio companies that have sensational and often inaccurate headlines followed by stories that are essentially correct and well reported. It drives me nuts but I don’t often do much about it. </code></pre> Subjectively, this is not what I see. Instead I find that junky headlines go with junky articles. That would still be an interesting thing to try to objectively quantify, but different from what the author has observed.
vonklaus超过 8 年前
Are there any free apis&#x2F;rss feeds for newsline breaking stories?<p>Reuters and other publishers have rss feeds however they are split accross many categories and also have strict ToU. I have been trying to find news &amp; event feeds that are free to consume; ideally with a headline and article, but simply a blast like &quot;3 trapped in hiking incident in montana cavern&quot; would be useful.<p>Any resources or experiences would be helpful.
roryisok超过 8 年前
It would be nice if URLs were a living thing; that upon loading a page, the browser had to pull live metadata for that URL indicating the title and end URL. No more broken links, and the original content provider could retain control of the headline.<p>It would increase page load time of course.<p>Actually maybe this is a job for a browser plugin