> Despite the controversy, you can’t argue with that fact that this patent allows Amazon to provide a customer experience that is vastly superior to any other retailer in the U.S.<p>Sure I can. It's demonstrably worth nothing (anymore). I get the exact same experience from lots of vendors (Google Play?) and I don't think twice about it. The other vendors just don't brand it 1 click checkout. More importantly, online shopping is not about overcoming barriers, it's about trust and verification of what you are purchasing (and for how much). Amazon's ability to provide refunds and quality customer service is what makes it a good online vendor...not this hand-wavy "1-click" convenience that absolutely NOBODY talks or cares about when comparing to other services. This is clickbait for a large company who claims some small optimization is worth a ton. It's worth a ton to them, because of existing marketshare...but inherently? Nonsense.