Well that's one way to get a headline although I don't think it's as grim. Sure there were some missteps by not bidding for Here Maps for example or letting Waze get bought by Google -- (what's the point of 200B if you're not going to use it...) but to say that Apple can't still continue to command the profits like they have is a bit much in the phone space as they have a huge cult following, a lot of customers locked into the ecosystem (see: costs to jump to android being too expensive in terms of time etc), and for the most part, a vertically integrated stack that just works. I think the phone has hit peak phone, now it's just a matter of time until we see who comes out with the next truly must-have item.