Apple’s UK App Store prices will rise 25% following Brexit currency fluctuations

Globalization generally makes things cheaper and easier for consumers, but will also reduce employment in certain areas.<p>Restoring that employment is a separate track than reducing globalization - that is to say: you can de-globalize and exit whatever trade treaties you like, but those jobs you lost to globalization will not magically come back.<p>Citizens have been sold a bill of goods in both directions when experts and politicians under-report the side effects and exaggerate the benefits.

&quot;While critics might note that Apple’s price increase is greater than the pound’s loss in value, financial analysts predict that the market still hasn’t fully priced in the cost of Brexit — that is to say the pound still has further to fall.&quot;<p>So what mechanisms keep the price from instantly dropping if &quot;everyone&quot; agrees it should be lower? Market inefficiencies? Or lots of money betting on an upswing?

&quot;This latest round of price changes doesn’t just affect the UK (customers in India and Turkey are also going to see increases)..&quot;<p>OK, &#x27;25 percent due to Brexit&#x27; is going to get more clicks.

This is a great example of when to not use percentages in a headline. Or, you know, go for it! If you&#x27;re trying to get clicks.

I haven&#x27;t checked (I don&#x27;t make enough from it to get excited about it) but presumably my income from the app store from the rest of the world should also increase. Does Apple work out my revenue in Dollars and then convert to GBP at the exchange rate at the time of payment?

It looks like the GBP has been in decline for years.<p>Here&#x27;s the last 10 years: <a href="http:&#x2F;&#x2F;www.xe.com&#x2F;currencycharts&#x2F;?from=GBP&amp;to=USD&amp;view=10Y" rel="nofollow">http:&#x2F;&#x2F;www.xe.com&#x2F;currencycharts&#x2F;?from=GBP&amp;to=USD&amp;view=10Y</a>

So the pound is soaring higher this morning.. they will have to cut prices!

Eurozone debt-to-GDP: 92%. This is BEFORE one considers (a) member country debt, (b) troubled bank liabilities which EU must backstop (eg. Deutchebank), and (c) immense social, security and defense costs which EU nations must incur due to recent global events.<p>By contrast UK debt-to-GDP: 90% and falling, and a US-UK trade deal is likely very soon.<p>I&#x27;d rather own Sterling.

Will this affect Apple Music subscription? If so then I&#x27;m out.

I don&#x27;t like prices increasing as much as anyone, but if this gets people to stop and think before buying Apple products then I&#x27;m all for it. They have been overcharging for their products for the last 10 years.