Wow, people are really hating on this in the comments. Makes me wonder, are there any examples of new brand identity that has been generally well received at first?<p>The big things I remember is Uber, Instagram, Google and Yahoo, and I don't remember those being followed by any nice words.<p>Looking back I consider both Google and Yahoo to have been an improvement. I'm on the fence about Instagram. Not sure if I like the new one, but also not sure if sticking with the old one would make the service look dated. I still think Uber is really bad.