As a company, if you have more than one product is it better to have let's say a twitter account for each of them or keep just one social media account for everything?<p>Thanks!
gt565k gave a great, succinct answer that I think is correct.<p>There's a lot of ways to do it, and I think it just depends on the type of product you have and your overall strategy.<p>Some brands have different accounts divided by region: one account for USA, one for Europe, one for Asia.<p>Some might do it per country or language. One for Germany, one for France, one for UK. Or one for English, one for Spanish, etc.<p>Some might do it per product.<p>Some might divide accounts based on the type of content: one account for news, one for pics, one for links.<p>Some might do it all under one umbrella.<p>Some might have one main account, but have some smaller additional accounts for different purposes.<p>There's too many factors that go into it to give just one answer.
Depends on your marketing strategy and how you want to establish your brand.<p>If the different products will live under different brand identities, then it makes sense to use separate accounts.