They could do what iPhone did to phones to the desktop/television. A simple platform that does what 90% of people need (watch Hulu/Netflix, browse eBay, send email, etc). The Chrome Web Store can provide the App Store component.<p>I think the really critical part is getting the price so low that they get massive distribution. At least until TVs have it built in. No one thinks "I need to buy an internet computer for my TV", so they have to make it cheap enough that people will say "why not?"<p>They should make good money off ad revenue, so hopefully they can give the devices away, or get them down to $19 or $29.