A fascinating company. Their use of teams created based on interest and need is a great idea, especially for retaining top talent and keeping them engaged. The one issue is how they decide on what to pursue - the article makes it sound like they invent things and then try to sell them rather than having their inventions driven by the values people are looking for. Actually, I guess their model is to make a better version of existing products: Gore-tex, a better version in fabrics, Glide, a better version of dental floss, Elixir, a better version of guitar strings.