Building products that stick

Let's talk about the most challenging issue TransferWise is facing - churn. Basically the customers don't stick. They make 1-2 transactions and either move to other platforms or stop sending money. It's not a recurring business model per se.

Not sure of the insight, here. &quot;Optimize experiences and be an order of magnitude better&quot; doesn&#x27;t seem to be especially actionable.<p>The most useful bit seemed to be about building KPIs around core user journeys, but that feels a bit obvious...

Not knowing the extent to which their fees are subsidized in the short-term makes it difficult to ascertain if this payment&#x27;s company viral growth is sustainable. The slide deck needs to have more details to be convincing.

Important topic but not much details or examples in the linked material. Any tips on other sources of content on the topic of building mindshare? Working in the Saas B2B space but any examples are interesting.

Maybe with the funding TransferWise received that&#x27;s all possible. But what about bootstrapped product startups?