quick notify ferrari, lamborghini, porsche, maserati, aston martin, jaguar, bentley, audi, cadillac, morgan, rolls-royce, bugatti, TVR, volvo, spyker, saab, land rover, lotus, bmw, mercedes, lexus, lincoln, maybach, pagani, gumpert, koenigsegg, acura, infiniti, weismann, mosler, ascari, mclaren, ssc aero,..that they are in the wrong business.<p>First of all a luxury car is not an investment. A person doesn't buy a Ferrari, thinking it'll appreciate, they buy it to show off their wealth, and at a certain point, the 200K for a Ferrari is only a small portion of someone's income. And since high end cars tend to hold their value really well, they don't depreciate as much as regular ones.<p>Second of all, the lost opportunity cost is just the cost of owning a car. Live a little, you don't get to take the money with you when you die.<p>Finally, there are only a few types of millionaires who don't own a nice car. 1. those who lease the luxury car with their companies. 2. those who are always traveling for business, and who pay the $30K/yr to belong to those super car rental clubs. 3. those who see a car as just something to take you from point a to b.