6pm.com's 1.6 million dollar pricing mistake

Iirc there is not necessairily a legal requirement to honour those orders. So kudos to them for choosing to do so!

Silver lining.<p>Until today I had not ever heard about 6pm.com.<p>Due solely to their mistake, this post, and their honor, I'll be sure and check them out for future purchases.

Somebody really lucked out. <a href="http://www.6pm.com/dsquared2-boot-paragnosta-cusna-t-moro" rel="nofollow">http://www.6pm.com/dsquared2-boot-paragnosta-cusna-t-moro</a>

1.6 million dollar loss is equivalent to 15% of Zappos' profit for the last year (cf. SEC filing <a href="http://phx.corporate-ir.net/phoenix.zhtml?c=97664&#38;p=irol-SECText&#38;TEXT=aHR0cDovL2NjYm4uMTBrd2l6YXJkLmNvbS94bWwvZmlsaW5nLnhtbD9yZXBvPXRlbmsmaXBhZ2U9NjQzMjk5MCZhdHRhY2g9T04mc1hCUkw9MQ%3d%3d" rel="nofollow">http://phx.corporate-ir.net/phoenix.zhtml?c=97664&#38;p=irol...</a>). We shall see how this "materially important event" finds its way into Amazon's next 8-K SEC filing - investors have the right to know...

Sounds like a $1.6 million unplanned marketing event. I'd bet it pays off better than $1.6 million in traditional advertising.

Anyone want to venture a guess as far as what kind of bug would cause a price cap like this?

good PR vs $1.6M and bad PR. Any doubt what the zappos people would do?

Funny that they found the error at 6am.

Those of you looking at this and commenting are missing the number one question: Are you in business to just make money or to have customers? There is a very big difference there. How many of you have been "loyal" customers only to get screwed? And how really small and mean was that screwing compared to the future business you would have given that company -- and compared to the business you once did with that company?

I had a similar experience at Nalgene: they had published an internal 50% off staff promotion coupon. That coupon made it to slickdeals.net, and lots of people bought lots of goods. Nalgene honored the purchases.<p>The difference: what Zappos noticed in the course of six hours, Nalgene didn't notice from about Saturday afternoon 'till Monday morning.

Try getting Amazon.com to honor ANY price mistake.<p>In 10 years of shopping, it's never happened.

Consider it a good advertisement.

hmm, so maybe test driven development can actually save you big money

noooo freakin way, amazon.com would never let that kind of stuff happen.