Careful here... like many companies / industries, you should live in fear of Amazon.<p>Prime now already delivers alcohol in several cities, providing what seems to be a similiar service as Drizly. How does Drizly think they can compete with Prime Now? I'd think selling many products (Prime Now) has to be better than just selling one. Amazon has a history of destroying competitors (and occasionally buying them for rock bottom prices).<p>Competition is great, but competing with Amazon is not something in particular that I'd want to put money towards.<p>Here's a CNN writers (positive) experience with wine delivery through the service: <a href="http://money.cnn.com/2015/12/12/news/companies/amazon-prime-two-hour-delivery-wine/" rel="nofollow">http://money.cnn.com/2015/12/12/news/companies/amazon-prime-...</a>