DuckDuckGo just needs a better logo and a better name and it'd be major league. They've got the difficult part down, but there's no way any real company or serious non-hacker will take them seriously the way they are now.<p>I want a search engine whose design, name, logo, and style inspire me with confidence and reassurance. I want to see power, I want to see professionalism. I don't want to play games with a duck that lucks like it was drawn by an amateur. I think spending a mere 1k on design and branding will have an incredible impact on DDD now that it's really beginning to get off the ground and catch the eye of people outside the HN/Reddit communities.