Apple's Tim Cook: We really care about pro users

&gt; &quot;You will see us do more in the pro area. The pro area is very important to us. The creative area is very important to us in particular. Don&#x27;t think that something we&#x27;ve done or something we&#x27;re doing that isn&#x27;t visible yet is a signal that our priorities are elsewhere. It&#x27;s very, very important to us.&quot;<p>Cook has been hanging around with Trump too much, as he&#x27;s actually starting to sound like him.

Any man who must say &quot;I am the King&quot;, is no true King at all.

To quote the old storytelling maxim, &quot;Show, don&#x27;t tell&quot;.

Why is it so easy for everyone else to see an issue, and not any decision makers inside Apple.<p>Is it just too huge of a task to keep these machines updated, and Apple are deploying staff in other areas they see as more important?

There&#x27;s nothing Pro about new Macbook Pro, but I like it. I only write code so all I need is browser and terminal. I don&#x27;t mind sacrificing some built-in battery life for an option to use external battery via USB-C. Overall I think it&#x27;s pretty good for programming. That said, I don&#x27;t care about the touch bar. It hasn&#x27;t made my life substantially worse but I find it quite useless. I wish there was a 15&quot; model without the touch bar.<p>But yeah, there&#x27;s nothing Pro about Apple anymore.

I&#x27;ll believe it when I see it, but it&#x27;s been trending for the last few years away from the pro users; I won&#x27;t hold my breath.

If they really cared about pro users, then the mac pro would not have been sitting for years without a refresh.<p>Edit: accuracy

They missed April 1st by a month.

I know it is a wild dream but if they just made a lineup of motherboards it would be so awesome for people in the Workstation&#x2F;HPC[1] space. Imagine being able to mount your 4X Teslas onto your shiny new Apple dual-Xeon motherboard. Oh, and RGB fans ;-)<p>[1](HPC = high performance computing)

Too late. I&#x27;m back to a PC for my day-to-day dev and I don&#x27;t plan on looking back.

Lies. If they did, OS X window management wouldn&#x27;t be in the shape it is in today.

Maybe it&#x27;s just me. But this sounds like Trump.

Well he&#x27;s hardly going to say they don&#x27;t.

...then act like it? Update your desktop Macs, e.g.

This is a joke. The latest MacBook Pro redesign is an affront to pro users.<p>At our hardware&#x2F;software startup the new MacBooks are unusable due to the limitations of the USB-C ports. Our engineers refuse to engage in the dongle shenanigans necessary to get these computers to work with the displays and the other peripherals necessary to do their jobs.<p>We just purchased several of the old MacBook Pros to make sure we have enough for new hires and interns arriving this summer.<p>Apple cares about Pros? Heh.

And like anyone who&#x27;s lying, he finished his sentence with an unconvincing &quot;Trust me.&quot;<p>Cook should know that pro users don&#x27;t care about talk, we care about action. This comes across like a Trump speech (&quot;nobody cares more about pro users than us, believe me&quot;)

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