Docker’s new enterprise edition gives containers an out-of-the-box experience

correct me if I am wrong but is 1 year LTS for an EE viable? Will EE clients like that time frame?

This basically reads like a press release. Any details on what would make this more attractive to enterprise customers other than maybe supporting a couple more hosts?

Can someone explain what is "out of box" experience about it?

It feels weird to me that their marketing pitch is "for you big enterprise customers we've made a simple to use version". That's home or small biz use, not enterprise. The idea of a dumbed-down/less features/no shape edges as being "enterprise" software is befuddling to - isn't it the exact opposite?