Illuminating list of lessons learned:<p><i>1. typically incumbents cannot utilize new business opportunities although they have the best resources to do it,<p>2. as a startup, never make yourself dependent on the incumbent’s new businesses and/or their legacy IT,<p>3. if you want to bring new to the market, you need ways to bypass the incumbent companies in the industry,<p>4. find a new business model wherein although you would target also incumbents, something that can disrupt the model to buy and use your service,<p>5. customers that have less risk in their business don’t mean you have less risk in your business.</i>