Cold email tips I used to get 60K signups

Some comments here aren&#x27;t grasping the idea that some people&#x27;s legitimate job involves sending cold emails to targeted individuals, and some people&#x27;s legitimate jobs rely on receiving those emails.<p>If this concept is foreign to you, then you may only read the story as tips to spam people. That knee-jerk mostly just indicates you have never been in one of the two above job roles.

Hey everyone, thanks for defending me in the comments here :D<p>I&#x27;m the author of the article, you can ask me anything :)

This is one of the most thorough, thoughtful posts I have read in a long, long time. In the land of generics that rule startup advice often rehashed with a few additions (not that we don&#x27;t need it. In spite of reading them often, I still, on every subsequent read, recognize some mistake I am are doing. These posts are reminders to self-evaluate), this particular post has been a breath of fresh air. As an engineer, this is the post about marketing that makes the most sense to me.<p>It also reflects how much she believes in the product, to put so much effort in the emails day in and day out.

What is the difference between cold mailing and spamming?

As someone who coaches job seekers, I couldn&#x27;t help but notice that these are identical tips I give to my clients when sending out a contact to a potential new employer. Most &quot;cold&quot; email techniques can be boiled down to &quot;just don&#x27;t make them feel <i>cold</i>&quot;.

On the same subject, here are some tips I gleamed from Heather at SalesFolk:<p>One email, one focus. Send 8 different emails to every prospect. Four days apart. 30% responses come from email 5-8.<p>Keep it conversational, in first person.<p>Create benefit driven messages. How your product can help solve their problems?<p>Cold emails should be 2-5 sentences.<p>Again keep it conversational.<p>Keep words and sentences bare minimum.<p>Prove your worth. Show social proof or case study.<p>A&#x2F;B test your message. Different value propositions. Different time&#x2F;day.<p>Thursday Friday better than Monday.

<i>&gt; I’ve sent about 500 emails, resulting in 94 new, high DA backlinks. [...] The conversion rate from visit to signup on these articles is at a staggering 40%.</i><p>These are great tips and the results speak for themselves. Kudos.

When I get such an email, I reply and ask them to not contact me any more. If they reply and say &quot;no problem, but &lt;keep pushing&gt;&quot;, I reply &quot;it is no problem, that&#x27;s what Gmail&#x27;s block button is for&quot;, then block their entire domain.

The author here takes the average of the conversion rates from different websites. Am I wrong in saying that isn&#x27;t quite right? Shouldn&#x27;t the &quot;average conversion rate&quot; be just the sum total of users that go to Toggl and sign up over the total number of users that went to Toggl?<p>It&#x27;s obviously still useful to break it down by the referring website, it just seems like an opportunity to inflate your conversion rate numbers.

Reminds me of two emails that I got that tried to look like &quot;cold emails.&quot;<p>One email promised to give our company access to one of our major customers... That we show prominently on our web page as a major customer. They also promised to give us access to our previous parent company that still held a minority stake in the company, and who we still sell package deals with.<p>Another email was from someone who went through my linkedin and was trying to sell me something. I wasn&#x27;t sure what it is and I was too busy to take the 20 minutes to figure out what it was and why it was useful. I think the email was hand-written, but as I couldn&#x27;t figure out why this was useful, it was easier to ignore than engage.

The author should take her own advice : &quot;7. Make it short and simple&quot;.

The Author’s name was familiar and I’ve written about Toggl [0] on my person blog before, so I checked my email. While my blog post was organic, turns out I’ve corresponded with this employee, when they suggested I update my post with their revised pricing.<p>Here’s the message she sent, it’s obviously a mass email they sent to everyone with existing posts.<p><i>Please update the content on your website if you mention Toggl&#x27;s old pricing structure.<p>Hey, thanks for mentioning Toggl at Mark Lyon. We just had a major update I think you should know about - we made changes in the pricing structure.<p>For starters, the existing pro plan now costs $10 per user per month. We have added the options to pay either annually or monthly, depending on the user’s preference.<p>You can see the full new pricing structure here - <a href="https:&#x2F;&#x2F;blog.toggl.com&#x2F;2016&#x2F;03&#x2F;pro-plus-and-pricing&#x2F;" rel="nofollow">https:&#x2F;&#x2F;blog.toggl.com&#x2F;2016&#x2F;03&#x2F;pro-plus-and-pricing&#x2F;</a><p>NB: If you mention Toggl out-of date pricing of $5 per user anywhere on your website, please change it to $10 when billed monthly and $9 when billed annually.<p>You can find the latest screenshots and logos here. Please make sure Toggl&#x27;s listing on your website is accurate and up to date.<p>Finally, let me introduce myself - I&#x27;m Dunja, I&#x27;m the Media Manager at Toggl and would love to work with you in the future! We always have something to share and would love to see how we can work together.<p>Please let me know after you&#x27;ve updated the prices, and include your postal address, I&#x27;d love to send you some Toggl swag to say thank you!<p>Regards,<p>Dunja</i><p>I replied, letting them know I appreciated the updated info and had made changes as a result. It went into a ticketing system and they thanked me for doing so. A few weeks later, a bunch of stickers and a bag arrived via air mail. That was nice.<p>As much as I hate spam and “content marketing”, I was actually pretty happy with this contact as it helped me provide better information. I also really like their service, which also probably contributes to my desire to interpret their actions in a positive light. Contrast with the regular parade of cold “guest post” emails all websites seem to get. [1] No “trick” or “funnel” is going to get me to write a post about something that interests only the person who gets paid to promote it.<p>[0] <a href="https:&#x2F;&#x2F;marklyon.org&#x2F;2013&#x2F;04&#x2F;tools-time-tracking-with-toggl&#x2F;" rel="nofollow">https:&#x2F;&#x2F;marklyon.org&#x2F;2013&#x2F;04&#x2F;tools-time-tracking-with-toggl&#x2F;</a><p>[1] <a href="https:&#x2F;&#x2F;www.popehat.com&#x2F;tag&#x2F;ponies&#x2F;" rel="nofollow">https:&#x2F;&#x2F;www.popehat.com&#x2F;tag&#x2F;ponies&#x2F;</a>

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&gt; 10 spamming tips I used to get 60,000 subscribers