When building services in the field of sales/marketing assistance we ran into the 'interface question'.<p>Building a data backbone containing hyper local data (demographics, housing, crime... on house no level) we thought an API would be the best interface to access the data.<p>BUT it turned out, that most of the potential users - mainly in Europe - do not know how to use an API. Asking prospects the interface question did not really bring us further, too.<p>What would you think will be THE INTERFACE in 2017 for such a service?<p>Would you think the best way would be to connect our data backbone to Salesforce, RelateIQ or like bot-like into Slack, FB Messenger?