Interesting information! I really like the analysis of video content, particularly the "founder presence" info. However, I think that the headline results that isolate video cost when looking at raise results is a bit of an odd way to do this analysis because it leaves out the rest of the marketing mix. I'm actually preparing a crowdfunding campaign myself (first time), and I'd think that the main levers for success would be, in no order of importance:<p>A: Pre-campaign support (solid email list, social media presence, etc), B: Video Quality, C: Rest of Page quality (ie: copy, visuals, etc), D: Paid advertising, E: Media Coverage, F: (Most important) Compelling product & pricepoint<p>Money Raised should be a function of a-f (and several other factors I'm sure I'm missing) so isolating any one of those variables on its own is not that useful. Presumably a campaign with a $100k budget for its video has also made significant investments elsewhere.<p>Something I'm still trying to figure out: assuming there is a limited budget, would one rather spend 20k on a video or 5k on the video + 15k more on Facebook ads? My thinking is that the 3M extra views (assuming $5 cpm) would be worth more than the marginal increase in video quality from $5k-$20k.<p>Granted, if there's a good ROI on online ads, the budget there should theoretically be "unlimited", but that's not always the case. Curious about other peoples thoughts here.