The counter quote is from Warren Buffet: "When a management with a reputation for brilliance tackles a business with a reputation for bad economics, it is the reputation of the business that remains intact."<p>Is Craig's List a highly profitable machine because they have the best culture? Is Amazon a highly profitable machine because they have the best culture?<p>The obvious answer is that it's a false trade-off. You need both strategy and culture and while it's a fun quote, it's also silly.