Because it's no longer beneficial for them to do so.<p>The main news cycle window is over, the shock effect has passed, news outlets don't run stories 24/7 about some poor millennial with an unfortunate skin complexion stuck at an airport.<p>Nothing to gain from a PR standpoint and everything to lose from a political one with the current administration.<p>Neither of these companies really makes decisions based on morality they do it based on calculated risks and benefits.<p>They need to administration to ease on h1b restrictions and don't make it harder for them to store money offshore and use it as a credit line without officially repatriating it.<p>So standing up for one kind of brown people takes a back seat so they can import another kind.<p>Note: if you have problem with the language of this comment google ad absurdum.