I don't think that Facebook necessarily encourages people to have a second-rate experience. Rather, it acts as a sink for people who would have had a second-rate experience anyway, and still manages to be a tool that serves people who are more ambitious with their lives.<p>The author compares a very idealistic picture of friendship sans Facebook, with a realistic look at friendship with Facebook, and the former is certain to win, but long before Facebook very many people were busy with keeping appearances and combating loneliness with meaningless drivel.<p>A better approach would be to research the positive ways in which Facebook can be used to foster real friendship and add meaning and purpose to one's life and publish recommendations to people so that they can fine-tune their use of such tools.