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The $20 Starbucks Test

13 点作者 ced83fra大约 8 年前
The &quot;$20 Starbucks Test&quot; is the best test of a startup idea. You don&#x27;t even need a prototype. You just need to get to your local coffee, walk up to strangers and talk to them about your startup idea pretending it&#x27;s your brother&#x27;s. Then collect feedback.<p>Great... great ?! However good this idea might be, some might have some problem to strike up a conversion with a random stranger.<p>How would you (have you) overcome this ? What pushed you to do it ? Do you have any idea of a startup-idea-test that does not involve coding ?<p><i>Any</i> advice welcome.

12 条评论

al2o3cr大约 8 年前
One gotcha with the Starbucks approach is that it&#x27;s very dependent on how much the audience for your startup overlaps the audience for Starbucks. This is going to heavily depend on both your startup and your area - asking random people at my local Midwestern coffee shop about a new AP database-as-a-service is not going to go well, but it might at some spots in SF.<p>One approach I&#x27;ve seen used to counteract that issue is the old &quot;landing page without a product&quot;, where you use targeted ads to put your landing page in front of people who might be interested.<p>There&#x27;s a second gotcha, common to both approaches: there&#x27;s a significant leap between &quot;gets excited about the product &#x2F; signs up for the mailing list&quot; and &quot;actually pays for the thing&quot;.
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accountface大约 8 年前
If you&#x27;re launching a startup and you can&#x27;t approach and talk to someone you&#x27;re going to have a hard time running a business.
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DDR0大约 8 年前
How about the $5 DMV test? There&#x27;s a bunch more people there, and they&#x27;re all bored stiff!
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waderyan大约 8 年前
I have talked to literally hundreds of people off the street, coffee shops, etc. about my startup ideas. In all honesty, most of them were a waste of time.<p>Now, I take a different approach. I talk to my friend&#x27;s friend&#x27;s friends until I find the <i>right</i> customers to talk to. I contact my friends and ask who they know and then I ask who they know and so on. Its pretty easy once you get going. And a warm intro is an easy way to get the time you need.<p>Other resources are LinkedIn, Twitter, Reddit, Quora, etc. Find someone on there that has an interest in the idea you are working on. After you have a short interview ask who they know. Once you get the referrals flowing its very easy to find enough people to talk to.<p>A great read on this topic is Talking to Humans. A couple of takeaways: 1. Approach talking to others as a way to question your assumptions. 2. Ask for stories. People do a better job telling a specific story about their life, rather than answering hypothetical questions. 3. Look for clues, workarounds, passions, and pains.<p>- <a href="https:&#x2F;&#x2F;www.amazon.com&#x2F;Talking-Humans-Success-understanding-customers-ebook&#x2F;dp&#x2F;B00NSUEUL4" rel="nofollow">https:&#x2F;&#x2F;www.amazon.com&#x2F;Talking-Humans-Success-understanding-...</a>
onion2k大约 8 年前
<i>The &quot;$20 Starbucks Test&quot; is the best test of a startup idea.</i><p>Is that best in a quantifiable sense, or best as in &quot;the one I like most&quot;?
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tmaly大约 8 年前
I just started reading The Mom Test. I highly recommend it. Your questions, even pretending to be about your brothers idea, are still introducing a bias. You will get bad data. The book shows what type of questions you should be asking to avoid these issues.
free2rhyme214大约 8 年前
Aaron Patzer used a similar approach for Mint, but asked people what they thought of what eventually became &quot;bank level security&quot; on his website. I think that&#x27;s a better approach for the random stranger feedback.<p>If you want to know if there&#x27;s demand for your startup, you could simply build a website and pitch it to people, however, you won&#x27;t truly know if there&#x27;s demand until you build something that provides value and ask people for money. (Just like DoorDash &amp; Flexport did) Even then you&#x27;ll face distribution problems but that&#x27;s another story :)
nefitty大约 8 年前
$20 could buy you a lot of honest opinions on Mechanical Turk. I&#x27;ve been considering this route lately. I believe it even lets you solicit work from people based on specific demographic data.
jbob2000大约 8 年前
That&#x27;s a waste of time and $20. You validate your startup idea by trying to sell it and seeing if someone actually sends you money.<p>Sometimes people will give you positive feedback and blow smoke up your ass saying it&#x27;s a great idea, but the real test is if you asked them for $XX right now for the thing, would they give you the money?
sndean大约 8 年前
Based on your description, I don&#x27;t see where the &quot;$20&quot; comes in. Are you buying people coffee for their opinions?<p>Sorry to be negative, but spending more money on a scientific survey would give you believable data to work with. This sounds like a waste of both time and money.
fourstar大约 8 年前
This is what <a href="https:&#x2F;&#x2F;www.usertesting.com&#x2F;" rel="nofollow">https:&#x2F;&#x2F;www.usertesting.com&#x2F;</a> is for.
defkev大约 8 年前
Unless your startup is about coffee i highly doubt it. Create a landing page and spend the $20 on SEO