<i>There are two kind of emails. One that converts into actionable point , and the other that goes nowhere.</i><p>I have found that the best way to get action is to give the reader a choice...<p>Poor: Let me know when you want to get together.<p>Good: What time on Friday should I stop by?<p>Best: I can be in your neighborhood at either 11 am or 2 pm on Friday. Which is better?<p>I'm not sure why this works so much better, but I have a theory. This infers that my schedule is filling up. If one time is better than the other (which is almost always the case), then the reader would want his preferred time slot before it's gone. Scarcity and choice and 2 good motivators.