Jobs predicts iAds will steal 48% of mobile advertising market

&#62; claims that 48% of spending on mobile advertising in the United States<p>So, to clarify, that's 48% by dollars not number of ads served. And it's US only.

So I understand the delivery part of this technology and the appeal to app developers, but what does the ad creation side look like? I mean is someone (at Apple?) hand-coding html/css/js for each of these ads? Or will there be an authoring tool analogous to the Flash dev environment?

Apple’s ads are quite costly – they will probably never serve the most ads or get the most eyeballs but they will probably have high revenue.

Why not just revise the developer agreement to squeeze out AdSense/AdMob? They kinda did already (with the 3rd party analytics), but I'm sure there's more they could do.

Note that these appear to be premium, highly visual, highly interactive ads - the territory previously served by Flash. Now they stand to profit nicely from a native ad ecosystem. Could this have been in the works all along? Does this partly explain the Flash strategy?

How does he get to half of the U.S. market while just being on one carrier. Unless he is planning on allowing the phone on Verizon I'm not sure how that math works. Maybe he is..

What is the state of the tech world when the CEO of the highest valued tech company today, talks about advertising at a developer conference ?