"Sell to people who have money!" is the sole recommendation from these bootstrapper-idols in the startup community, like Patrick McKenzie and related.<p>Still, if you want peace of mind, try selling to people who don't have money, but who will also not require you to give them support night and day, to write complex contracts and have a lawyer, to have a dedicated helpdesk and to write custom code for.<p>If you want money, money and money, ok, this is probably fine advice, but not all people want that. Many people, I believe, want to write software they enjoy.