So we are in the middle of creating social accounts for our product and have created both facebook and google+ brand/product pages. But is seems like google+ is sooo far behind facebook in terms of API, apps and other tools. This got us wondering if Google+ is worth the trouble? Is it still worth using time on a brand page on Google+ or is it only Facebook now (or others)?
I have been a Google+ user consistently since 2011, and over the past year in particular, activity has massively dropped off. I think Google+ is finally running out of steam, after many years of ghost town jokes.<p>Used to be there was a decent point in G+ for brands being integrated with Google Maps/My Business, etc. but Google's moved heavily towards removing G+ integration with most of their products, and that perk doesn't really hold true anymore.