I think jet.com was a foolish acquisition (at a foolish price), and will be written off in 5 years.<p>Having said that, I think amazon has left a glaring gap in their armor: you cannot trust your purchases from them anymore, and more and more people are figuring it out.<p>I have known for a few years to save my high-dollar purchases for more reputable retailers. I bought an all-clad pan from amazon that I am convinced is a factory 2nd. Now, if I want a new Le Creuset, I get it from Williams-Sonoma or Macy's or someplace I can trust.<p>More recently, however, I realized even low-end purchases are not worth my time. I wanted to buy some frosting tips. After half an hour on Amazon, reading reviews accusing products of being shoddy knock-offs that rust, warp, etc., I realized it's much faster to just drive to a store and buy them. That's what I did, drove to Michael's and bought a set for close to the same price.<p>I will not be renewing my Amazon Prime membership this year. There's just not enough left that I am willing to buy there to bother.<p>This is all surprising, cause Bezos is an absolute beast. In fact, if you told me I had to compete against one of the top tech CEOs, I would pray it wasn't him (I would hope for Larry Page...).<p>How he is missing something so big, this sowing of mistrust, I can't understand. Or it's possible I don't see the bigger game.