Like many "hackathons" and "competitions", this event will gather useful creative work from a large pool of participants. Only a handful of "winners" will actually get paid for their effort, and not very well either, given the challenging and highly technical nature of the project.<p>In creative professions, unpaid work like this is often called "spec work". Employing or encouraging spec work is an unethical business practice: <a href="http://www.nospec.com" rel="nofollow">http://www.nospec.com</a>