FCC chairman voted to sell your browsing history – so we asked to see his

This is awfully misleading. One (the type of tracking referenced) has nothing to do with the other (actual web browsing history, which would spread across multiple machines), other than phrasing.

This entire topic is very sensational. I'm still under the opinion that protecting consumer privacy belongs to the Federal Trade Commission. For example, there's nothing stopping Amazon from providing a service about what you bought based on your IP address to advertisers. This clearly falls outside the realm of the FCC.