I think this is totally true, and often consider it myself when thinking about the startup I work for. I use it as kind of a north star in decision making to make sure we don't lose our way. The way I think about it is solutions are for consultants, products are for problems. And if you're really lucky, you're solving a problem people don't know they have yet just before they become aware. When you build this way, you get sucked along by market inertia. I thought about this a lot when I worked at DigitalOcean. I think we did a great job because we cared, but in the back of my mind I always kinda wondered if we had to, the market was growing faster than we could have addressed it at.