Not that any of these "peek into the subculture" style articles ever get all the details just right but this:<p><i>Then, in the spring of 2014, the company announced a collaboration with Nike on a basketball sneaker called the Foamposite. Supreme had collaborated with sneaker companies for years, but Foamposites were especially prized by sneakerheads. All of a sudden, Supreme had a whole new audience—one already accustomed to limited releases and camping out to get them.</i><p>is a glaring error. Supreme has never not been a favored brand of sneakerheads, and that relationship surely didn't start with Odd Future or some recent Nike collaboration. It goes all the way back to the 90s/early 00s when everybody on Niketalk was pairing box logo tees with their vintage Air Maxes and, contrary to the assertions in the article, all these brands (Supreme, Stussy, Freshjive, etc) were transitioning away from being purely skate/surf focused and starting down the streetwear path they've been on ever since.