Kind of a fluff article, but I'll take the bait.<p>1. Fragmentation: Given Nokia's "Strong" 44% marketshare, even splitting up the share into three different OS equally would mean 15% each, or about the size of iPhone and Android share. Big enough that developers would target it if there was any interest.<p>2. Startups: The old throw a bucket a money at the problem to make it go away. Give developers a good business proposition and they will create products. Whether it's direct investment or potential upside based on revenue sharing and mass market doesn't matter.<p>3. Games: I don't know about the statement that big IP games aren't being created for iPhone. I would dispute that. Nokia had a huge lead in mobile games that they squandered.<p>4. Make a better store: I think a differentiator would be a curated store and a side loading option. This is a good point<p>5. Create evangelists: Sorry, but Jobs isn't an evangelist for Apple, John Gruber is. Creating fake evangelists is just a way of saying astroturfing. Evangelists are created for free by offering something compelling to evangelize.<p>6. Rebuild trust: You can't send out a press release saying you are now developer friendly. It needs to be proven through action.<p>7. Be more humble: Cause Apple is known for being humble! Developers want to know they can make money, customers want their product to be reliable and fun. Nothing else really matters.