This part at the end -- particularly the last graf -- caught my eye: "With all of our identifying information getting sliced, diced, and sold, by everyone from credit card companies to Facebook, is there really such a thing as the anonymous Web anymore? Consider this demonstration from the late ’90s by Carnegie Mellon University computer science professor Latanya Sweeney. She took three commonly available data points: sex (male), ZIP code (02138), and date of birth (July 31, 1945). Those seemingly anonymous attributes could have described lots of people, right? Actually, no. She proved they could belong to just one person: former governor William Weld. She tells me that 87 percent of Americans can now be identified with just these three data points."