Wait a second... we'll have to find a new word for the concept currently known as bootstrapping, because articles like these make the word completely meaningless.<p>Bootstrapping means creating a <i>self-sustaining</i> business. At a minimum, this means you have revenue to cover your running costs. You can only say "bootstrap with less than $10K" if that 10K gives your business enough revenue to cover its running costs. Yet this is what one of the founders has to say in another comment here on HN: <i>We will try first to build a community/traffic and then will look for revenues.</i><p>I guess it's not the founders' fault that the article was written this way. But once they've spent a lot of time and money on actually building their community/traffic + the inevitable further development costs, and they start making some revenue, we'll know how much it cost them to bootstrap the business.<p>Some great tips for getting an MVP together though.