> <i>Those who are keeping jobs in the media division in the newly merged operation include Jared Grusd leading the News vertical (including yahoo.com, aol.com, HuffPost, and Yahoo News); Geoff Reiss leading the Sports vertical; David Karp leading the People and Community vertical (including Tumblr, Polyvore, Cabana, Yahoo Answers, Yahoo View, and Kanvas); Andy Serwer leading Finance media (including Yahoo Finance and Autoblog); Michael LaGuardia leading Finance product and utilities; Ned Desmond leading TechCrunch and Engadget; Alex Wallace leading OTT video production & distribution as well as lifestyle & entertainment (that includes BUILD, RYOT, Yahoo Celebrity, Yahoo Style, Yahoo BeuYahoo TV, Yahoo Movies, Yahoo Music, and Yahoo Entertainment); Dave Bottoms heading up distribution products (Newsroom and video OTT products) as well as growth, monetization, and syndication; Tim Tully leading all of engineering; Dave McDowell leading subscriptions, commerce, and customer care (including Yahoo Shopping and AOL Shopping); and Mary Bui-Pham leading our operations (including design, UXRA, analytics, and program management).</i><p>The problem with consolidations like this into bigger and bigger conglomerates is that it reduces editorial independence in favor of a false sense of corporate unification among all the "verticals". The heavy and overweight company has a "great" vision which involves being everything to everybody. But that never works. End result will likely end up providing a lukewarm mediocrity in them all.<p>What Yahoo probably should have done was divest; instead it allowed itself to be swallowed whole by an ISP whose sole goal (as evidenced with its malfeasance to destroy Net Neutrality) is be able to selectively prioritize traffic in the ways that are most profitable to them... Ergo, the objective of this kind of empire is not to track down the truth and inform people about what is really going on, but to entertain and distract.