This article, and many like it, seem to use "startup" and "consumer-facing web startup" interchangeably. If you're doing the latter, you will at least be in better company in the Bay Area. There are certainly companies that benefit from having a presence there, but there's something to be said about being outside a consumer-web echo chamber as well.<p>In Founders at Work, the one founder who I remember stressing the importance of location the most was Mike Lazaridis, who started his company in a smallish town an hour or two from Toronto. They have a higher market cap than all but a few of the companies Jessica interviewed.