I'm struggling with the findings here. From the article: all late adopters ("NLAs") and non-delayed early adopters ("NEAs") had a cash out (or abandonment) rate of ~10%. (Ironically, higher for NEAs at 11%, but likely not statistically significant.) But <i>delayed</i> NEAs cashed out at 18%, and at even more significant rates where social ties were stronger (e.g., dorms). And these delayed NEAs can affect NLA adoption in the long term.<p>Separately, we could say that general exclusivity schemes (e.g., gmail, facebook) can accelerate <i>broader</i> market demand. But, of course, it's not causation: plenty of "exclusive" products never gain traction.<p>So this suggests there's a certain class of people who care deeply, potentially more about "status" of being an early adopter than the underlying tech, and will be toxic if they don't get what they want. So... identify these people carefully?