Lyft has the right attitude to go far. I know the classic business model is to get in there and throw elbows, kick your competition while it is down, and play dirty but when it comes to developing a solid customer following integrity and kindness keeps customers coming back. I am impressed that rather than playing dirty, Lyft stays above the muck and instead focus on the game; they play fair and they play to win.<p>I know when I am in need of a ride, it will be Lyft that provides the service.