Horrible idea. I'm on holiday at the moment, didn't bring my headphones - don't often use them, but on flight and occasionally lazing by the pool would have liked to listen to my audiobook.<p>I decided to get a new cheap pair when I was shopping, remembering just in time that my phone model doesn't have standard audio equipment. So from what was available instead of a simple €5 purchase, I would be on the hook for another little adapter cable priced at €10 or €39 for another set of Apple's headphones with their bespoke charging port.<p>It's not "brave" it's shit and annoying. Also travelling with Bluetooth speakers, which use standard cables, means I need to carry multiple cables around because of proprietary charging port that they continue to be able to get away with.<p>I like my phone, does what I need, but not being able to pick up a cheap pair of headphones on holiday, yeah thanks Apple. Shit decision. Google... please read this real world experience, don't make your equipment annoying too.