As a vegetarian, I hope this is a roadblock that the team can overcome. Umami Burger outlets in the Bay Area (likely everywhere) now feature the Impossible Burger patty as an option, and I found the new option delicious. Tastes differ, of course, but i am thinking of the overall economics here: if more burger restaurants (and chains like Red Robin) offer this option, economies of scale can lead to a drop in the retail price, making these affordable for a larger swath of the population.