I'm guessing they don't need this to attract more users, rather it's probably
more of a defensive move. Add the functionality to keep other possible platforms
from coming out of nowhere. FB understands (as does Netflix, HBO, etc) that high
quality, exclusive content requires a big investment. I'm sure they'll
eventually go that route. Why not? They have the cash and they would already be
playing catch-up for a next logical step for a video platform. This will
probably be good for content creators. There are only so many superstars that
you can chase after. With Amazon, Google, FB and the old guard going after the
same pool, there may be some massive payouts going to people who can deliver the
hits.<p>Think of stand-up comedy. Louis CK might take a couple of years to build content
for a one hour show. How much would that be worth when you have each of the tech
giants bidding out for the rights to that show? Sure, he could get writers, but
that wouldn't be Lewis CK (it would be his personality, but not his jokes) and
it would have to be for a different type of show. After Lewis CK, there aren't
many comics who can draw the same numbers he can.