I'm always unsure about marketing. I do think that the balance between the thing you're creating, and the marketing of it is a clean 50/50 split. Creating something great is extremely important, but telling people about it is equally so. One of biggest lies is "if you build it, they will come." You actually have to grab them by the necks, and show them what you've built.<p>I think the second biggest lie is the opposite of the first one - that people don't care. My side projects are in game dev, and sometimes it feels like people are actively trying to ignore your stuff. The truth is, there's so many amazing, next-level games out there that being <i>just</i> great, isn't enough. I used to price my games at $1, because I was desperate to be heard. But the fact is, this isn't the real cost for most people. For most people, the real cost is oppurtunity cost. Yeah, I could play your game, but I'd rather spend my time playing the game that's 10x better.