I fail to see his point as to why the site would need to maintain a low PageRank. The only time he even addresses that point is with the following:<p><i>By purposefully maintaining a low ranking site, which has good on-page SEO (titles and headings), you can create a regular stream of small posts relevant to your subject matter, without having to create extensive, high-effort articles that your site/brand is known for.</i><p>But how does the PageRank of the site <i>change</i> your intentions for the type of posts you write? I would have just played it off as trying to make the post more popular by giving it a counter-intuitive theme, but then at the end of the post, he writes:<p><i>...please don’t link to it! It needs to maintain a low ranking to serve its original purpose.</i><p>So unless I'm misunderstanding, it sounds like he's saying, create a site full of trivial posts, but make sure that it maintains a low PageRank, so that it doesn't become popular and hurt your brand.<p>Why would it hurt your brand? Because you're not actually contributing anything useful. But if you're not contributing anything useful, then no one will link to it.*<p>The corollary is that if a lot of people link to it, you must actually be providing something useful. So you really have nothing to worry about.<p>* One caveat to that is if you write a meta-post about that site explaining its purpose and then a bunch of people link to it for that reason alone.