Hardly a secret!<p><i>Edit</i> I’m not going to dignify the Apple jibe with a response (Apple is one in a million). But who hasn’t worked at a company where the guys on top seem resolutely determined to meddle for the sake of meddling or are so clueless that they sink the company? The VPs of a tech start-up I used to work for were so in love with themselves that they ignored the advice of everyone else, including me, a lowly junior developer, and continued using a fly as a mascot and the tagline "Your place to sell out" until they filed for bankruptcy.